Unlock More Coaching Leads From Google

Your kickstart guide to local SEO & ranking on Google Maps

TABLE OF CONTENTS:

Ranking On Google:

In today’s digital world, attracting clients requires a strong online presence. But with so many coaches out there, how do you get noticed? The answer: mastering your Google Business Profile (GBP) to rank high on Google Maps and local searches. This translates to more qualified leads, eager to work with YOU.

This comprehensive guide dives into actionable strategies specifically for coaches and consultants, to help you dominate local searches and attract your ideal clients.

The Power of Google Maps for Coaches:

Enhanced Visibility: Appear at the top of local searches, putting your coaching services in front of potential clients actively seeking help.
Increased Credibility: A well-maintained GBP builds trust, making you the go-to choice for those seeking positive change.
Targeted Leads: Attract clients most likely to benefit from your coaching, leading to higher conversion rates.

Optimizing Your Google Business Profile:

Claim and Complete Your GBP:

- Sign up using your coaching business email on business.google.com.
- Follow the prompts, providing accurate details like business name, address, and service offerings.
- Verify your listing using the mailed postcard or other method it might present to you.

Master Your NAP Consistency:

- NAP stands for Name, Address, Phone number. List your business in local directories while ensuring your NAP is identical across all online platforms (website, social media, directories) to boost local SEO.

Showcase Your Expertise:

- Upload high-quality photos and videos showcasing your coaching style and personality.
- Use relevant local keywords in your business description and service descriptions. Highlight your unique coaching approach and the transformations you help clients achieve.

Leverage Categories Strategically:

- Carefully select categories that accurately reflect your coaching niche. Research what terms potential clients use to find coaches like you and check to see what categories your competition are using.

Building Trust With Positive Reviews

Actively Request Reviews: Ask satisfied clients to leave a review directly on your Google Maps listing and other high authority, popular review sites such as Yelp and your Facebook business page.
Respond to All Reviews: Engage with both positive and negative reviews. Thank happy clients and address concerns raised in negative reviews professionally.

Go Beyond the Basics: Advanced Strategies for Coaches:

Embrace the Power of Backlinks:

Backlinks are links from other websites to your GBP listing and your website They signal trust and authority to Google, boosting your ranking.
Look for guest-blogging opportunities on relevant coaching websites, linking back to your GBP.
Partner with local businesses and influencers in your niche for mutual promotion and backlink opportunities.
Get listed on reputable online directories like your local Chamber or industry-specific platforms.

Become a Local Authority:

Sponsor local events, charities, or causes aligned with your coaching niche.
Host workshops or webinars on topics related to your coaching services. Promote them through your GBP, places like Eventbrite and social media.
Participate in local networking groups and associations to build relationships and online visibility.

Start Building Backlinks

Become A Local Authority

Showcase Your Authority

Actively Request Reviews

The Secret to Standing Out:

Focus on Your “Why”: What sets you apart as a coach? What unique transformations do you help clients achieve? Communicate this clearly in your GBP profile.

Remember: Consistency is Key!

By consistently implementing these strategies and showcasing your value proposition, you’ll attract your ideal clients, dominate local searches, and establish yourself as a top coach in your community.

Bonus Tip: Stay tuned for Part Two of this guide, where we’ll explore even more advanced strategies to outrank your competition and secure your top spot on Google Maps for years to come!

Take The #1 Ranking Google Business Course

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About The Author:

Tricia Belmonte

Tricia is an Internet marketing specialist with over 20 years of marketing, senior management and business development experience. Her passion is helping motivated business owners become authority sites online. Her specialties include online course development, search engine optimization (SEO), Facebook advertising, content creation, funnels, and more. Her contest winning online courses have reached over 28,000 students across 145 countries and have all been listed on the first page of Udemy, one of the world’s largest online course platforms.