More About Keyword Planner

The best feature about Google Keyword Planner is that you can view the Google average monthly search volume for the keywords you add in.  In other words, you can, at a glance, start making important choices about the short and long keywords you’ll want to use, plus the topics you will want to start zoning in on. Trust me, this far outweighs “guessing” what your target audience wants.

I’ve Created My Google Ads Account?  Now What?

The magic is about to begin! Your new shiny free Google Keyword Planner tool will help to open doors to what your niche is ACTUALLY searching for. Think about how powerful that can be! With this keyword tool, you can plan your course and lessons around the absolute most important things to your target audience.

Using Google Keywords Planner is easy, but there are a few important things to keep in mind:

1. Be sure to set the location for the main country you plan to sell to
2. Start with your broad keyword and narrow down from there
3. Try adding the url of your top competitor on the search to see their main keywords;)
4. Average monthly searches: look for a min of 1000 or more monthly searches (unless you are really niching down or starting to build out your long tail keywords)
5. Competition: look for HIGH competition when selecting i.e. course topics (high competition means people are actively using that keyword for a reason) and use LOW competition keywords when doing something where you want to be found online i.e. writing a blog article.
6. Bids: If people are placing big money on a keyword, it’s because that keyword sells. So use that keyword when, for example, you are giving copy to your own audience that you want them to buy from. If advertising though, you will likely want to start with lower bid keywords, until you gain some sales/find a winning ad, and then test out some costlier keyword bids.

How To Use Keywords For Online Course Creators

As mentioned above, knowing what your niche market is searching for online is very powerful when deciding on your course topic and when creating course lessons.

Begin by doing a search for your broad term/category for your course idea, then go down from there. Here’s an example. Let’s say I want to create my next course on something to do with online marketing, which I specialize in. I would start with a broad keyword search term, something like: “marketing strategy”. Using keyword planner, I discover that a better niche word, with high monthly searches and very good conversion (based on top of page bids) is “content marketing”. I do some more research and discover that “content marketing (for) online course” has good conversions, low competition and a good amount of keyword searches in a month in my target country. I found a possible winning niche topic for my next online course.  

You can use your newly discovered keywords to build out your:

1. Topic/title and subtitle
2. Course modules and topics
3. Course landing page
4. YouTube video topics, that will lead back to your course
5. Blog posts, leading back to your course

A Final Important Tip About How To use Google Keyword Planner

As you just learned, Google Keyword Planner is a great go to when you are starting to build your keyword list.  So, use it for ideas and to begin your general list. From there, you can use other tools or Google Keyword Planner hacks to get even better results to make even better decisions about the topics you will zone in on.

For example, let’s say your course topic will focus on teaching people MS Excel. Should your main keyword be “learn excel,” “excel training,” or “learn excel online”?  According to Keyword Planner, they all have monthly search volumes of 1000 – 10,000. So in a case like this, you will definitely want to do more research before determining your main go to keyword for your new Excel course because one of those words is much closer to 10,000 views per month than the others.

The best free tool I know of that will give you precise keyword numbers, is Neil Patel’s Ubersuggest Tool at https://neilpatel.com/ubersuggest/, which I highly recommend checking out. The free version of the tool only allows you do keyword research for 3 keywords per day, so I suggest using Google’s Keyword tool first, make a list of your top keyword options, then use Ubersuggest to view and compare the exact monthly search numbers for your top words. You will also want to use this amazing tool to view lists of questions people are asking (Neil acquired Answer The Public), related keywords, trends and more. When you know the hottest trending questions for your topic, you simple answer those questions through your course. Each question can become course lessons or topics within your lessons.

If you’ve got both the above tools in your back pocket, you are well on your way to creating superior content that will be in demand and get found online.

As an online marketer and course creator, Google Keyword Planner has helped me rank dozens of articles, websites, landing pages and more. I want the same for you.

So get started for free with this key keyword research tool and get practicing.  You’ll be amazed and what you can discover and the difference it will make in people discovering you!

Now that you can access Google Keyword Planner and have a general sense of how to use it to build out your online course, your next step is learning how to use keywords in combination with other tricks and tools to create a course that is in demand and almost guaranteed to sell.  So if you’re ready to create passive income from an online course faster than you ever dreamed possible, I have a very special offer for you:

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