Top Ranking Factors Deep Dive

Before wrapping up our research phase, let’s revisit the key local ranking factors to ensure we’re focusing on the strategies that will have the biggest impact on ThinkTank’s Google Business Profile (GBP).

We’ll use Whitespark’s Local Search Ranking Factors report, specifically their section on Local Pack/Finder Ranking Factors, to guide us.

Important Note: While Google’s 3-Pack is mainly influenced by optimizing your Google Business Profile, your website also plays a crucial role. A strong website with optimized service pages enhances your overall local visibility. Think of your GBP as the key to unlocking local results, while your website serves as the foundation that strengthens your online presence.

When you click ‘View All’ under the Google 3-Pack (Local Pack), you’re taken to the Local Finder. This expanded list is still driven by local SEO factors like GBP optimization, proximity, and relevance, and will help your business appear in these results.

It’s important to note that the Local Pack differs from organic search results, which rank based on your website’s SEO. Both work together, but the Local Pack prioritizes GBP and local content, while organic results focus on your website’s content and authority.

In This Lecture, You’ll Learn:
• The key factors that influence Local Pack rankings
• How to leverage Whitespark’s Local Search Ranking Factors report for actionable insights
• Expert tips and strategies to strengthen your local SEO toolbelt and boost your visibility

By the end of this lesson, you’ll understand the top-ranking factors for Local Pack results, what each factor means, and how to apply these insights to maximize your local presence.